Introducing Essence of Harris products into the US market has always been a huge aspiration for the team here on Harris, and after a lot of hard work and countless hours spent researching the best possible route to take- we’re on our way to bringing a little piece of the Hebrides ‘across the pond’!
With a suitcase packed full of scented treats, Jamie will spend the next two weeks exploring North and South Carolina, and Atlanta, Georgia, as he finalises plans for Essence of Harris’ move to the US. Working with our US Sales Reps, he will attend trade shows, meet clients and customers, and immerse himself completely in the local cultures; building genuine relationships with people in the States who all share a passion for our journey.
First stop- Atlanta, Georgia! Jamie will be attending ‘AmericasMart’, one of the largest trade shows in the country, with over 8,000 exhibitors- the perfect place to meet local companies and chat about the Essence of Harris journey, and our wonderful island home, to as many people as possible! He’ll be wearing his kilt, designed with our bespoke Essence of Harris tartan, so should be rather noticeable amongst the crowds- give him a wave if you’re attending the show!
Next up is the Carolinas, two states which have a strong affinity with Scotland- North Carolina even hosts the ‘Grandfather Highland Games’ every year, the biggest Highland Games within the US! With pipe bands, caber tossing and Highland dancers- Jamie will feel right at home as he brings the Essence of Harris to America. He’ll work with the Sales Reps to finalise launch plans and meet clients in the area- and so, the exporting journey begins.
A huge thanks has to go to Highlands and Islands Enterprise who have given us specific advice when international exporting terms seemed to get the better of us, and who guided us through the overseas journey from the very beginning. Most of all, thank you to all of our loyal customers here in the UK for your continued support- without you, none of this would be possible.
Essence of Harris is a brand built on our love of the island we call home, and we hope to share that passion and the unique magic of the Outer Hebrides to as many new customers across the Atlantic as we can- we hope you join in the journey with us.